What causes belief perseverance? Belief Perseverance bias occurs when a person has clear evidence against, they still hold on to their previous belief. Many people in the skeptic community are often frustrated when, after they have laid out so many sound arguments based on clear reasoning, they still can’t seem to change what someone believes.
Who created the belief perseverance? Experiments Conducted. One of the first studies on belief perseverance was undertaken by L. Ross, Lepper, and Hubbard, in 1975.
What is perseverance effect in social psychology? the phenomenon in which people’s beliefs about themselves and others persist despite a lack of supporting evidence or even a contradiction of supporting evidence.
How do you overcome belief perseverance? Use de-biasing
Often, repeatedly talking about myths – even negatively – reinforces the belief ₅ and so could strengthen the Belief Perseverance. Therefore, once you’ve disproved the stakeholder’s erroneous reference experiences, move on quickly and talk more about the virtues of the alternative suppliers.